As an online marketer, you’ve worked hard to create a personal brand. But, no matter how big or small your brand is, if your targeted audience has no way of finding you, you simply don’t exist. In this article, I will cover an Online Branding Tip that will help to improve visibility in your target market.
The internet has fundamentally changed the speed with which people can uncover the solutions to their problems. Since you are in business to offer solutions to those problems, they have to be able to locate you when in need.
Think of it this way… what happens if you loved a particular brand of ice cream, but it was only sold at a grocery store that was located 45 miles away from your home. Would you drive the 45 miles to get that specific product or would you try to find something comparable at your local grocery store?
Most likely you would opt for a different brand that was available at a location closer to your home. This is the very reason why different stores carry virtually the same exact brand. They know that their ideal customers shop at different places…some may frequent Wal*Mart, while others prefer Target. So, consequently, they must have a presence in both stores.
In like manner, your brand must be available in all ‘online stores’.
So, where is your brand currently positioned? Are you everywhere or do you just hang out at one certain location…like on Facebook? Or, maybe on Twitter?
If your ultimate objective is to create a sustainable online brand and be findable on the web, it is critical that you are omnipresent – being everywhere at all times. You begin by protecting your name – your business name, your brand name…your name – on all of the social media sites.
The following are two awesome tools at your disposal that can make your life a lot easier when registering your brand name. These tools assist you in your Online Branding initiatives.
Namechk: Namechk helps you quickly check the availability of your brand’s name across more than 80 popular websites. All it needs from you is the name so that it can check for it on all those sites and give you a report like the one below.
Knowem: This site allows you to check if your brand’s name is available on 400 popular and social media sites. Their websites claims to “not only help you secure your name across the vast social media landscape but we can also show you how to contact each site in order to have the name released and returned to you.”
The Main Point: You need to be everywhere that your target market hangs out. In case you have not claimed your brand’s name on any of the websites listed, you want to make sure that you do so immediately. Though it’s almost impossible actively participate on all of the sites listed, it’s important that you claim your territory.
Also, remember that you never know which one of these sites will be the next Facebook or Twitter.
Seriously, with all this value in this blog post, be sure to take ACTION and help your friends by sharing on Facebook and Twitter. You’ll be doing them a huge favor and they’ll be more than grateful you took action instead of keeping it to yourself . Also, don’t forget to leave a comment below.
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